Privacy Policy

Last Modified: 5/19/2025

Radiant Partners, LLC (“Radiant Partners,” “we,” “us,” or “our”) is committed to protecting the privacy of our residents, individuals interested in our properties, and visitors to our website, www.crosshillapartments.com (the “Site”). This Privacy Policy explains our privacy practices and the types of information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, as defined by applicable privacy laws (“Personal Data”) that we may collect or receive from the Site, any of our affiliates and subsidiaries’ websites, any other web address, mobile site, or application controlled by Radiant Partners that links to this Privacy Policy; when you use our products and services; or when you use the Radiant Partners mobile app, RealPage/LOFT, collectively, the “Services”).

By accessing and using the Services or otherwise providing information to Radiant Partners, you have consented to the terms of this Privacy Policy, and consent to our privacy practices described herein including our use and disclosure of your Personal Data. If you do not agree to the terms and conditions of this Privacy Policy, then please do not provide us with your information. Please note, however, that if you choose to limit the information that you provide to us while using the Services, you may not be able to use or participate in certain features of the Services.

1.     MODIFICATIONS AND REVISIONS

We may update this Privacy Policy from time to time to reflect changes to our privacy practices. We will notify you of any changes to this Privacy Policy by posting the revised or updated Privacy Policy and its “Last Modified” date on the Services. If the revision or modification is material, we will provide you notification via email or via the Site. Your continued use of the Services after the “Last Modified” date constitutes your acceptance of and agreement to the Privacy Policy and its revisions or updates. You should periodically read the Privacy Policy to learn of any revisions or updates.

2.     COLLECTION OF PERSONAL DATA

During your use of the Services, Radiant Partners collects both Personal Data and non-personally identifiable information about you in various ways, including:

·        Directly from you when you provide it to us.

·        Automatically as you use the Services; and

·        From third parties.

a.     Information Provided by You

We may collect the following types of Personal Data and other information directly from you when you use the Services to register for an account, access our resident portal, download or purchase a product or service, or communicate with our team. We may collect the following types of Personal Data:

·        Account Data, including first and last name, phone number, email address, mailing address, date of birth, user ID and password.

·        Payment Data, including name, postal address, billing information, and financial or bank information.

o    You may be required to provide financial and bank information in order to pay rent and other service fees in our resident portal. Please note, we do not store financial and bank information; such information is securely processed and stored by OneTrust/Realpage our payment processor.

·        Transaction Data, including transaction history.

b.     Information Automatically Collected by the Services

Radiant Partners and third-party service providers may automatically collect information about you when you use the Services. Like many other websites or apps, Radiant Partners and its providers may collect and store information that is generated automatically as you navigate through the Services. This information is primarily needed to maintain the security and operation of the Services, and for our internal analytics so that we can improve the Services. This information includes:

·        Internet and Electronic Activity Data, including cookies, details of your visits to the Services, including traffic data, logs, and other communication data and the resources that you access and use on the Services, device's unique device identifier, operating system, browser type, mobile network information, device's telephone number, mobile device ID, browsing history, browser and device information, advertising identifiers, clickstreams, search history, usage details, IP address, pixel tags, browser version, operating system, other tracking technologies.

Cookies are small data files that we transfer to your computer’s hard disk for record-keeping purposes. Cookies do not personally identify you; they merely identify the computer or device with which you access the Services. The Services use cookies to analyze trends, recognize you, tailor the Services to you, or to detect and prevent fraud. You can instruct your browser, by changing its options, to disable cookies or to prompt you before accepting a cookie from the Services. If you disable cookies, however, you may not be able to use all portions or functionality of the Services. Some of the Cookies we use include:

·        Google Analytics. The Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses Cookies. The information generated by the Cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website

operators and providing other services relating to website activity and internet usage. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

For more information on Google’s Privacy Policies, visit: https://policies.google.com/privacy. You can also opt-out of having your personal data used by Google Analytics by following the instructions located at https://tools.google.com/dlpage/gaoptout/. Without limitation, Google Analytics may collect the following types of data from users of the Sites:

·        The type of web browser used software manufacture and version number.

·        Type of operating system

·        Color processing ability of the user’s screen

·        JavaScript support

·        Flash version

·        Screen resolution

·        Network location and IP address

·        Country, city, state, region, county, or any other geographic data

·        Hostname

·        Bandwidth (internet connection speed)

·        Time of visit

·        Pages visited

·        Time spent on each page of the Site

·        Referring site statistics

·        The website the user came through in order to arrive at the Site

·        Search engine query used

We also use Google Analytics for Display and Search Advertising and, specifically, Google Analytics Demographics and Interest Reporting, on the Site to help display advertising for products or Services that we think may be of interest to you. We will use demographic information collected through our use of Google Analytics Demographics and Interest Reporting for purposes of performing internal statistical analytics relating to the Site. You can opt-out of receiving interest-based advertisements through the Site, as well as customize

the types of advertisements that will be displayed to you through the Site, by following the instructions located at https://support.google.com/ads.

Live Webchat. We utilize a live webchat service provided by a third party vendor, Knock, a Realpage product, that collects, uses, stores, shares, discloses, and protects customer Personal Data in accordance with the Realpage privacy policy, located at the following link Privacy Policy | RealPage.

·          The data Knock stores from our customers is strictly for our use. Information can include operator names and emails, visitor names and emails, visitor phone numbers, email addresses, and IP addresses.

c.     Information Received from Third Parties

In some instances, Radiant Partners may receive Personal Data and/or anonymous data about you from other parties, such as our affiliates, business partners, service providers, and other third parties such as Google and Apple. That information may be obtained online, offline, or through publicly available resources. We may combine this information with the information you provide, and other data we already have about you.

We may also receive information about you from social media platforms when you interact with us on those platforms, access our social media content, if you use a third- party account to sign-in to the Services, or link a third-party account to your account. Please note that the information we may receive from those third parties (such as Facebook, X, LinkedIn, Instagram, TikTok, and YouTube) is governed by the privacy settings, policies and/or procedures of the applicable platform, and we strongly encourage you to review them before submitting any information using a social media platform.

3.     PURPOSE OF COLLECTION

Radiant Partners may process your Personal Data for the following lawful business and commercial purposes, in accordance with the practices described in this Privacy Policy, and based upon the legal justification set forth in the parenthetical:

·        Provide the Services. We may use your Personal Data to provide the Services and any other services you may request from us.

·        Monitor the Services. We collect your Personal Data for monitoring purposes to help us diagnose problems with our servers, administer and troubleshoot the Services, calculate usage levels, analyze industry standards, and analyze transactions, trends, and statistics regarding the use of the Services.

·        Respond to Inquiries and Fulfill Requests. We may use your Personal Data to respond to your inquiries and to fulfill your requests for information.

·        Communicate with You. We may use your Personal Data to send you marketing information about the Services, special promotions, and other items that may be of interest to you. We may also contact you on behalf of our third-party business partners about a particular offering of theirs that may be of interest to you. (

·        Improve the Services. We may use your Personal Data to make the Services more stable and user-friendly, to analyze service issues, improve the design and content of the Services, personalize your experience, analyze how the Services are used, offer new services, and to develop new marketing programs relating to the Services.

·        Customer Service. We may use your Personal Data when contacting you regarding customer service, the Services, resolve disputes, or in response when you provide feedback. We may also use your information to send administrative emails regarding the Services or to inform you of any changes to this Privacy Policy, our terms or other agreements with you, or our third-party partner’s terms.

·        Support Business Operations. We may use your Personal Data to support our internal and business operations, including marketing, security, and advertising.

·        Enforce Agreements. We may use your Personal Data to enforce separate agreements between you and us, enforce this Privacy Policy, our Terms of Use or other agreements with you, or our third-party partner’s Terms of Use, or in connection with a transaction with a similar effect.

·        Fulfill Other Purposes. We may use your Personal Data to fulfill: (a) any other purpose for which you provide it; (b) any legal or regulatory requirements and any of our internal policies; (c) other purposes disclosed at the time of collection; (d) any other purpose with your consent; and (e) any other purposes set forth in this Privacy Policy. (CONSENT.

a. Legal Basis for Processing

If our processing is based solely on your consent, subject to legal exceptions, you have the right to withdraw your consent at any time.

4.     DISCLOSURE OF PERSONAL DATA

Except as otherwise described in this Privacy Policy, we do not sell, share, rent, or otherwise disclose your Personal Data that we collect from the Services to any third parties for monetary or other valuable consideration, unless stated below or with your consent:

·        Subsidiaries and Affiliates. We may disclose Personal Data about you to our subsidiaries and affiliates.

·        Service Providers & Contractors. To help us provide superior service, your Personal Data may be shared with our service providers, contractors, and other third parties we use to support our business and who will safeguard it in accordance with this Privacy Policy. Such third parties may help us with order processing and fulfillment, providing customer service, maintaining and analyzing data, and sending customer communications on our behalf.

·        Live Chat and Interactive Support. The Services may include “live chat” or other live interactive features. We may provide these features through technology provided by third parties, and you consent to the transfer of your Personal Data to these providers by using these features.

·        Marketing Partners. We may share your Personal Data with entities that perform marketing or data aggregation services on our behalf, or with which Radiant Partners or an affiliate has joint marketing arrangements.

·        Advertising Partners. We may share your Personal Data with third party advertising partners, including but not limited to Microsoft, Bing Ads, TikTok, Reddit, LinkedIn, and Google Display Advertising and Remarketing services. These advertising partners may use first- and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Services. You can opt out of these services using the Ads Preferences Manager or you can use the Google Analytics opt-out browser add-on. These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks, commonly referred to as “interest-based advertising.”

·        Analytics Partners. We may use analytics-based technologies to assist with personalization, advertising, and marketing. These technology capture how you interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services.

·        Authorized Representatives. If another individual is managing your account with us or your email account which the Services connect to on your behalf (for example, a wife managing the account of a husband), as authorized by you or as a personal representative under applicable law, that person can view all Personal Data about you on the Services.

·        In the Event of Merger, Sale, Divestitures, or Change of Control. Radiant Partners reserves the right to transfer Personal Data to a buyer or other successor in interest that acquires rights to that information as a result of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of Radiant Partners or substantially all of its assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about you is among the assets transferred.

·        With Your Consent. We may share your information for other purposes pursuant to your consent or at your direction.

·        Other Disclosures. We may disclose your Personal Data if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) conform to legal requirements and comply with any court order, law, or legal process, including responding to any government, law enforcement, or regulatory request; (ii) enforce the Terms of Use, other agreements, including between you and us, and any other documents included or referenced therein (all of which are incorporated into and made a part of this Privacy Policy by reference); (iii) fulfill the purpose for which you provide it; (iv) detect, prevent, or otherwise address fraud or security issues; or (v) protect against harm to our, your, or third parties’ rights, property, or safety.

We may share and disclose de-identified and/or aggregate analytics with third-party partners for the purposes described in this Privacy Policy or where it is collected, or any other legal purpose, including, when and where applicable, sharing and disclosing non-personally identifiable information combined with Personal Data.

5.     CHOICES

We strive to provide you with choices regarding how we use the Personal Data you provide to us. Please understand that if you choose not to disclose information to us, it may affect your ability to use some features of the Services. We have created mechanisms to provide you with the following control over your information:

a.     Account Profile

To update your information or discontinue the Services, please contact us as specified in the Contact Information section below. You also may be able to update your information by logging into your Account.

b.     Advertising

We may use third-party advertisers, ad networks, and other advertising, marketing, and promotional companies, to serve advertisements about the Services. Such third parties may gather information about your visit to the Services, monitor your access or market the Services to you, monitor the ads you view, click-on, or interact with, when they were delivered, and the screens and pages that they are on. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

We and our service providers may use information about your interactions with the Services to predict your interests and select the ads you see on and off the Services. This is known as interest-based advertising. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance. For more information about interest-based advertising and how you can opt out, visit:

§  Digital Advertising Alliance: http://www.aboutads.info/choices

§  Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/

c.     Marketing

From time to time if you have supplied your email address or given us consent to send you text messages, we may send you marketing or informational communications. If you prefer not to receive any or all of our marketing and promotional communications, you may opt-out of these communications by following the opt-out prompts on these communications. You also may ask us not to send you other marketing or informational communications by contacting us as specified in the Contact Information section below, and we will honor your request. Please note that even after you are removed

from our marketing lists, we may still send you non-promotional communications, such as responding to your support requests.

d.     Do Not Track

Some browsers have a “Do Not Track” (“DNT”) feature that lets you tell websites and online services that you do not want to have your online activities tracked. Such browser features and industry standards are not uniform. As such, Radiant Partners does not monitor or respond to DNT browser requests. If a standard is adopted that we must follow in the future, then we will inform you about that practice in a revised version of this Privacy Policy.

6.     THIRD-PARTY SERVICES, LINKS, AND WEBSITE

The Services may contain links to third-party services, websites, mobile applications, and/or contain advertisements from third parties that are not affiliates with us and which may link to other websites, services, or applications. While we endeavor to work with third parties that share our respect for user privacy, we are not responsible for the privacy policies or privacy practices of such third parties. Any information collected by third parties are not covered by this Privacy Policy. You are responsible for knowing when you are leaving the Services to visit a third-party website, service, or application and for reading and understanding the terms of use and privacy policy statements for each such third party. This Privacy Policy only governs information collected through the Services.

7.     CHILDREN

The Services are not intended for children, and we encourage parents and guardians to be aware of and monitor the websites visited by their children. Radiant Partners does not knowingly collect any Personal Data from children under 16 years of age. If Radiant Partners learns that a child under the age of 16 has submitted Personal Data to the Services without guardian or parental consent, we will take all reasonable measures to remove or delete such information as soon as practicable and not use such information for any purpose, except where necessary to protect the safety of the child or others or as required or allowed by law. If you believe a child under age 16 has provided us with Personal Data, please contact us as specified in the Contact Information section below.

8.     RETENTION PERIOD

Radiant Partners may retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. We are under no obligation to store such Personal Data indefinitely and, to the extent permitted by law, disclaim any liability arising out of, or related to, the destruction of such Personal Data.

9.     CONFIDENTIALITY AND SECURITY